Summarize Essay Example | Topics and Well Written Essays - 500 words - 5

Summarize - Essay Example Martha McCaskey’s task in the Silicon 6 project is not an easy one. She is under intense pressure from the senior management to have the project completed and an action plan delivered to the client. The pressure calls her to make personal sacrifices as well as compromises. She is even considering paying someone to do the project for them, only that it emerged successful. The client too has a great reputation; therefore, the firm cannot take chances with the project. The client is a manufacturer of semi-conductors from California, the issue at hand was that the company wanted to identify the technologies and the cost regime of a new product (chip) that has been produced by client’s competitors. Martha’s job is to coordinate the activities that will foresee that their client obtains this information. She is tasked with the role of finding the information from another consultant, Phil Devon. The challenge is to have the consultant give her the information, Martha is doubtful. According to McCaskey, there are two possibilities that can be appropriate in the achievement of this task. Firstly, Phil Devon can be required to give a number of options on how the chips are produced, this would include the ones that are being produced by the competitor. She thought it would be a good strategy to eliminate any suspicion. However, this would come at a cost of additional funding from the client. The option also relied on the willingness of Devon to provide the information. Secondly, there was the option of leaving the task to Chuck Kaufmann, a senior associate from her firm. He was more experienced in seeking market intelligence information. Despite the option considered, the project would affect Martha in one way or another. She opted to have an interview with Devon; she called and had an early morning interview with a man who was willing to help with the information. However, Martha felt guilty for

Organizational Behavior--A Definition Essay Example for Free

Organizational BehaviorA Definition Essay Stephen P. Robbins states in the Organizational Behavior 9/e textbook that Organizational Behavior is a field of study, because many people in the organizational field spend time examining the behavior of people (p.1) . I learned in my prior Organizational Behavior class in undergraduate school, that Organizational Behavior is a fractional field of study because of the various disciplines that it encompasses. There are disciplines such as Psychology, Sociology, Anthropology, and Economics, along with applied fields of study such as Industrial Psychology, Political Science, Labor Relations, Human Resource Management, and Organizational Development. For this reason, it is an Applied Science. Organizations themselves are ever changing, as are the people in them. The organizations adapt to change better than the people do. People are resistant to change, and are comfortable with what they know from past behaviors. Robbins states that, three major aspects of behavior are focused on when examining the behavior of people in work settings. The three aspects are individuals, groups, and structures (p.1). When examining individuals, there are three topics that are researched. These are how personality, attitudes, and motivation affect work (p.1). There is a lot of attention being paid to the behavior of employees of groups, because of the evolution of team formation over the last few years. Robbins states that people work under a certain structure (p. 1). This is where socialization and the organizational culture affect employees. Socialization is where an employee joins an organization, and forms expectations about what the organization will do for them, plus what they will do for the organization. The organizational culture is developed over time, and is a pattern of shared values and beliefs. There should be a fit between culture, people, tasks, strategy, and structure. This is why the research on Organizational Behavior is more of a systematic study than just relying on intuition alone (p. 1). It is believed that Organizational Behavior and Organizational Culture are tied together, and when the two are combined, the outcomes may affect performance. Th e best example that I have of Organizational Behavior, Culture, and Socialization being tied together in a work setting is when I worked for the Nutrition and Food Service (NFS) Department a several years ago. The employees in the medical center kitchen were bonded together by  time in job. Most of the staff had been working together for years. They were not receptive to new employees, and I always loved to work. There were two or three clicks or groups. I was lucky and ended up with the good employees that liked to work. There was one group that were WG-3s and they thought that they were high enough in the organization that they did not have to do anything. I would do all of my work, and two other ladies, Carol, and Geraldine, would all get together and clean stock rooms and walk-in coolers. I had been told to slow down, because I was making the older people look bad to the supervisor. I told them that they were making themselves look bad. When I got a full-time job above some of the part-timers that had been there for years, I was black-balled. I had to tell my husband (married at the time) that they may call and tell him that I was having an affair (their favorite thing to do), and that he just had to ignore them. The old VA culture was one that employees could stand around and do nothing, while a few employees did everything. After a few employees of that service got fired, they learned that it was a right to work agreement and most have started to pick up the pace in recent years. Since I have been out of that job, I see the employees at break, and realize how much all have in common. I am in a wild position at this time. I have just learned that I was qualified for a job as a Supervisor in NFS and am going to be scheduled for an interview. Since I know their past behaviors, I bet some of them are really hoping that I do not get the job, and the ones that told me to slow down, I bet they are really hoping that I do not get the job. References http://guest:[emailprotected]/SCRIPT/Behavior/scripts/student/serve_page?920055142+Chapter1/notes3.htm. Robbins, Stephen P., 2002. Accessed from the Internet on March 5, 2002. Notes from prior Organizational Behavior lecture class from East Tennessee State University, 2000.

Analysis of Marks and Spencers Marketing Mix Executive Summary

Analysis of Marks and Spencers Marketing Mix Executive Summary Marks Spencer is one of the most renowned and oldest retailers of Britain. It was found in 1894 through the partnership of Michael Marks and Thomas Spencer. The first store was opened in Manchester and the company was based on primary values emphasizing on high quality, value for money, service, innovation, and trust. Due to these corollaries, the organization experienced a great success which led to national and global expansions. Today, it is one of the largest clothing retailers with 895 stores in more than 40 countries around the world. Its also listed on the London stock Exchange and FTSE 100 index. The companys current main products include clothing range, home ware and food products with a supply chain of more than 2000 suppliers globally. Nevertheless, the company started facing problems due to the various reasons such as outdated fashion products that were not on par with the fashion trends. This was primarily due to the fact that it lost focus on their central business by introducing a wide range of products that were not compatible with their core competencies. This led rivals to steal the market share. In order to tackle these issues MS decided to move into the Chinese market where they saw better and wider opportunities. Why Chinese market? China is the worlds third largest economy (behind the USA and Japan in US$ terms) and the country has the largest population of 1.3 billion (in 2008) making it one of the fastest growing economies. When the recession hit the worlds economy and the leading retail markets like US and Europe the companies were looking for opportunities to expand and diversify the risk. China was one of these markets that were not affected by the economic downturn. In 2009 its retail sales hit  ¥12.5 trillion ($1.8 trillion), an increase of 15.5% from the previous year. This was due to the continuous rise in the same year of the per capita disposable income which amounted to  ¥17,175 ($2,515). http://chinabusinessreview.net/public/1005/lu.html In 2008, MS opened its flagship store in Nanjing Road, Shanghai. However, the outcome of this venture was not as successful as expected due to several problems ranging from product incompatibilities to superstitious beliefs. The first section of the paper highlights the current financial performance of the company. This is followed by an exploration of the problematic marketing mix that contributed to the failure of the firm in China. After which, recommendations will be provided for MS to use as a turn around strategy. othman Financial highlights: The financial and trading performance is the measurement of the results of a firms policies and operations in monetary terms. These results are reflected in the firms return on investment, debt to equity ratio and many other ratios (Dictionary, 2010). A ratio is one value divided by another. The result is representative of the value of one quantity in term of another (Ross, Westerfield, Jordan, 2006). During this section the light will be put on the financial aspect of Marks and Spencers business to assess whether its financial situation is adequate or if there is any loopholes that the company might have to consider in the future. For a matter of better understanding, the financial key performance indicators will be compared to TESCOs ratios. Income: From these figures, it can be seen that Marks and Spencer has be gradually increasing its net revenues. However, even if they increased, its net income and earnings per share decreased. This can be explained by the investments that have been carried out by the company to realize its internationalization strategy. Not all of these investments have been successful as some did not succeed like in France for instance where the company decided to close all its stores and exit the market. Indeed, they abandoned their opportunity to expand in France but the cost to exist was relatively expensive mainly because of the labor force protection by the French Government (Global Oneness, 2010). Revenue by region: Stock performance: Ratios: In short term solvency, it can be said that the company is managing normally its activities in an inefficient way. Indeed, if it was to pay its short term debt immediately, the company would just be able to cover around 80% of them. If Tesco is taken as an example, its current ratio is 345% (Yahoo Finance, 2010) which means that Tesco is more secure financially than Marks and Spencer. Thus, investors would be willing to invest more in Tesco. This situation also spread bad image for the company in its financial circle which can have the effect of reducing the investing power of the company. Regarding the long term situation, the level of Asset-to-equity and Debt-to-equity ratios show that the company have a large part of its assets financed by Debt. Consequently, it highlights a high level of financial leverage, approximately 64%; which is supported more by the debt ratio. Problematic areas of Business: nafisa Marketing mix Porduct: Clothing It is crucial in fashion industry to get the product right. In the past decade, MS had downturns of business and brand image related to its apparel getting old fashioned. Although analysts say they have recovered, they seem repeating product mistakes in Chinese market as well. Experts in fashion, have identified key issues that may lead a fashion product to fail. According to Jackson and Shaw (2009), here are the common reasons why fashion products fail: poor or outdated design; poor sizing or fit; unfashionable or irrelevant styles/prints/colours; poor positioning or in-store presentation; poor value or uncompetitive price; poor or non-existent consumer awareness of the product and/or its availability; hyper strong competitive offers elsewhere. Researches and analyses on the MS expansion to Chinese market indicate that all above points were relevant to their products. 4.1.2 Sizing Each clothing retail brand has its basic pattern block that probably has been made after studying target groups measurements and taking the average from that. Marks Spencers typical apparel customer is a woman after 40s who prefers comfortable fit and quality. This has affected MS fashion and sizing as well. Customers complain MS clothes and underwear are larger compared to the same sized item from another shops. In mass production of several thousands of pieces of garments, shrinking the measurement in to unnoticeable 1 cm may make noticeable reduction in cost. Therefore fashion is created according to feasibility, cost effectiveness of the designs and it is influencing the way clothes fit and the sizing as well. The reason why MS clothes seem greater compared to cheaper rivals is actually can be explained by the philosophy of not compromising on quality. Average size in Chinese apparel industry is smaller than European size in every dimensions. It is shorter; sleeves are 2 inches shorter, sizes up to 16-18. In Europe it is up to 26. When a fashion retailer enters a new market, it is important to research consumers sizes, body structure, and culture. Because these things influence peoples fashion tastes and clothing culture. Style and Fashion: In the Chinese market, MS offering large size garments that pleased expatriates who struggle to find their size in shops, which target average Chinese women. However, Chinese customers showed very low interest, as the clothes are too big and too simple. MS is a department store that tries to meet the needs of all age groups with different needs. Where as competitors try to focus on one segment and one fashion concept and therefore perform effectively. The brands failure of drawing young Chinese peoples attention could be due the failure of Everything for all positioning in general. Fast fashion requires the retailer to focus on certain, preferable well-specified segment (like Zaras, classy chic over 20s). May be it is time for MS to give in-house brands independence and expose number of different brands, keeping MS just a store name. Diversified products result in bigger and slower supply chain. Because competitors are adopting efficient and quick product turnover, smaller and faster batches, MS clothes, when arrived to stores cannot stand the competition. Costumers find them out of fashion. Brand value is a key for success in fashion industry. Fast moving, better-positioned and low price competitors are jeopardizing brand value of once famous clothing retailer with heritage. Celebrating its 125 birthday, MS resembles older generation fashion and in store brands and young celebrities used as brand ambassadors not helping to attract 20-25 year olds although they are helping to retain more customers whod switch to competitors otherwise. According to research by Datamonitor, more than 75% of shoppers in the food halls of MS, are over 45. In the fashion department the problem is worse: 65% of its main clothing shoppers were aged over 55, as were those who accounted for 48% of spending on MS clothing last year. (http://www.guardian.co.uk/business/2009/nov/22/bolland-marks-spencer-problems ) hassan Food: Limited range and Long life food products: Marks and Spencer has been criticized by its Chinese customers that the food products in shelves were produced a long time ago from the date of purchase. So there is only a small portion of fresh products and also the range and variety is limited. Majority of products are approaching towards expiry date. The food items contain preservatives that effect taste of products. Further research shows that a large amount of products were destroyed due to expiry, spoilage and bad conditions. Almost all products are made in UK so this leads to customers perception of Marks Spencer as a British store. Research shows that the main reason for above mentioned problems is that Marks and Spencer imports its products from UK. It takes a significant time in shipment of goods from UK to China due to enlarged supply chain cycle involved. A portion of products is deteriorated due to inefficiencies in handling, storing and transportation procedures. Branding issue Marks and Spencer brands all its products under its trade name MS. this brand name appear strange to Chinese people and they have translated it into a Chinese term. Also this brand name has no direct linkage with products. This is due to company policy towards branding and trends in UK market as much of retailers such as Tesco brands their products under their trade name. 4.2.3 Packaging issue: Marks Spencer customers are finding product packs confusing and misleading. Research reveals a customer complains that he bought a packet assuming it to be biscuits but when he opened it were snacks. The above problem is a result of standardized strategy towards packaging and labeling. The labeling lacks Chinese description and also rich in text and without product images. othman Marketing Mix Price: When setting the price of a product, the company must understand perfectly its cost and the customer value perception for the product (Armstrong, Harker, Kotler, Brennan, 2009). Marks and Spencer did surely understand these points when operating in UK and in other successful countries but not when it came to China as the company failed to set the price correctly. Normally, the price the company charges will fall somewhere between one that is too high to produce any demand and one that is too low to generate any revenue (Armstrong, Harker, Kotler, Brennan, 2009). These are the extremes and Marks and Spencer leaned far too much to the high price end. As a result, the company found it very hard to sell its product and generate profit for a viable business in China. One example would be the cashmere scarves that Marks and Spencer was selling or pretending to sell, as no one bought them, at  £50 where it was possible to get them for far less at nearby stores (Moore, 2009). However, in some cases the prices of products were convenient but the customers still did not buy them. The reason is primarily that Marks and Spencer did come late. Indeed, Wal-Mart and Carrefour were there before and had more than enough time to impose their respective brands and enjoy the lions part (Crabbe, 2010). Marketing Mix Place: When entering a new market, one of the crucial decision that a company has to make is choosing the right location to open in. indeed, the location is one of the key factors to a business success firstly due to of being the least flexible of the strategic retailing issues and secondly, because the location set the geographical boundaries of the trading area from which the store draws its customers (William Ferrell, 2010). As a result, in the following paragraph will discuss the problems related to the Marks and Spencer stores in China. Marks and Spencer has opened since 2008 two stores in China, one in Huaihai Road in Shanghai, the equivalent of Londons Oxford Street (City Focus, 2010). And the other one is in Yuyuan Garden, Shanghai major attraction and commercial hub (City in pulse, 2010). These stored, especially the first one, has suffered poor trading in the last months. This was due to many factors but the discussion will only focus on location related issues. The first issue concerning the location was the first store opened. Marks and Spencer had chosen one of the most popular streets in Shanghai because it wanted to show its brand reputation and refined stores. But at the same time, the company wanted to expand quickly and as a result the store was not ready to welcome the new Chinese customers. Indeed the walls were scuffed and the paint job was poor (Moore, 2009). As the old adage confirm, the first impression is the last impression and by failing to make a good one in the Grand opening of its first store, Marks and Spencer condemned itself of having a bad image in China. The second issue was that the company underestimated the differences in operating in China and Hong Kong, therefore using the same strategy to find the store location in China. Indeed, Sir Stuart Rose admitted to the Financial Times during his visit to the Shanghai store that Marks and Spencer did misunderstood the Chinese mainland market, assuming that its experience in Hong Kong could be directly transferred to this market (News, 2009). vaishali Marketing Mix Promotion: Brand awareness: One of the major problems with Marks and Spencers (MS) venture into China is the fact that many local people were not aware of the brand. In fact, one of the articles regarding MS in China talks about local men saying weve never heard of this company. Many female shoppers also claimed to be unfamiliar with the brand. Although it is a well-known British company with many outlets overseas, it is fairly unknown amongst Chinas local public. This means that there is a lack of brand awareness and advertising as the locals do not have much knowledge of its history. As a result of this, many customers would not be instantly drawn to it as they do not recognize it. Lack of familiarity discourages people to enter the stores which will inherently affect sales. Other issues: teja Supply chain: Global supply chain management is an important area for MS in its expansion to China. Global supply chain management involves the companys worldwide interests. In Chinas expansion it is noticeable that the supply chain related issues are based on the following areas. Timing Proper timing in approaching a market gives advantages for a company. For example first movers in a market always have advantages in gaining profits. Chinas retail industry has grown rapidly during the recent history. The move of MS to China was taken during the recession. Even though China was less affected by recession due to its closed financial system, the worldwide demand for Chinese exports were decreasing. It was a time when cash strapped consumers were moving away from expensive ready cooked meals and thinking about buying the cheaper substitutes instead of the expensive. Luxury ready prepared meal that is the mainstay of Marks and Spencers offering. Marks and Spencer dont have enough flexibility to move  their offerings at the time of Moving to China.   The result is loss of customers to competitors and it will become difficult to recover them when economic times get better. Institutional Factors Product controls, government regulations, tariffs affects supply chains. When MS initially started the business in China the company had lots of difficulties in getting products into the country. Chinese custom officials blocked MS goods. This situation created empty shelves in the food department of the store. (http://www.jddchina.com, 2010) Corruption and government bureaucracy remain a major issue in China. Business activities and financial related activities can take a lot more time than comparing with UK and the administration costs remain extremely high. The higher amount of control in the economy by the government creates policy uncertainty. This uncertainty exists as a major challenge for businesses operating in China. Integration According to the experience of successful international businesses in China such as Sara, HM and Tesco, it is necessary to take a long view in China. Existing products should not be transplanted into Chinese markets without making them localized. In the localization process it is necessary to have a proper integration with the local talents that can create better customer links. Nilesh Superstitious beliefs: Although China is one of the big and a great country in all the aspects of the world but still they have lots of superstitious beliefs. Marks and Spencer in china has suffered from these kinds of beliefs. China has a main impact of Feng Shui. Feng Shui is widely used to orient buildings. According to the retail competitors of Marks Spencer the main store is at a cursed location of the city. This superstitious gossip was because just at the four days of opening of the Chinas main MS store there was a death of one of the man named Harshit Shah. He got killed accidently while leaning over the side of escalator (The Telegraph, 2010). As MS is in China we cant neglect these things that could have been one of the reasons of the failure for Marks Spencer in China. Most of the Chinese people have some traditional beliefs about the numbers. They consider no. 4 is associated with the death so most of the times they dont even buy products that price starting or ending by number 4. They consider number 8 for prosperity and good luck. They also skip the 4th floor in many of the buildings. Different styles forms of the Feng Shui are often used to block or reduce the negative energies that occur. According to some believers of the Feng Shui the structure of the Marks Spencers store was wrong and that led think of superstitions as one of the problems for MS in China. Recommendations: nafisa Marketing Mix Product: Clothing Researches show Chinese consumers are not familiar with MS brand. This gives an opportunity of positioning the brand differently than it is positioned in home country. The construction of store image, comprising both tangible and intangible dimensions, compounds problems of moving into international markets as consumers in the host environment are less familiar with the intangible dimensions of image, which have been built up over time with exposure to the retail company. Retail companies therefore need to fully understand the importance of image in competitive positioning and the components of store image before attempting to replicate this image and positioning overseas. Repositioning the brand can give a chance to reach the desired customer, 25-35 year old Chinese consumer with higher disposable income. With current strategy MS cannot be as successful in china as in the UK. Because older generation in China do not have high disposable income unlike their European peers. BCG researches indicated that Chinese consumer is very young. Although fashion has become global already, it still needs localization when entering a new market. Jessica Lo, of the China Market Research Group warns that western brands should not bank on Chinese consumers directly paralleling European and American shoppers when it comes to taste and aesthetic appetites. Many western companies forget to localise both their styles as well as advertising. They use celebrities and images that work in the UK and Europe, but that dont resonate with Chinese consumers. It is critical that companies get the right product selection and style and advertising image. (http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6objectid=10650170 ) Marks Spencer can increase its Petite range products and bring it to Chinese market with different, localized brand. When petite sizes are average, its better to replace the name, because it may sound offensive rather than just size attribute. It is recommended that MS researches fashion preferences, consumer behaviour of Chinese people and then create an in-house brand customized for Chinese market. Similar brand should be created for menswear as well. hassan Food: Limited range and long life products: Chinese people are very conscious about their food selection because they link it directly to their good health and long life. So we recommend the following actions to be taken and implemented. Marks and Spencer should develop local production facilities so that products are produced and processed in china than importing from UK. So as a result people will get fresh products at best taste. This will also change its image from a British retailer to a local manufacturer. Develop methods and improve conditions so the preservatives are not added in the products. This can be achieved by improving packaging, storage conditions and efficient supply chain and product replacement cycle. Re-engineer the import process so the inefficiencies in handling, packaging, storing and transportation are removed to ensure minimum wastage. The freshness and pureness (no preservatives) features will be used for promotion of products as it is a successful practice now days used by high profile food manufacturers. The company executives can perceive local production as a costly operation when comparing to demand but it will increase demand in long term by bettering product image. We can also export our made in china products to other near locations like India and other markets. It will also lower the cost and will drive prices in a competitive range. Packaging: The packaging is a core area of concern as it acts in a multiple way by communicating product information and brand character. It is the first point of contact of product with customer so it should be attractive in terms of design and colour. The Chinese link longness to long life so package should be designed in long shapes and the colour are also important. As they will be attracted towards red packs which is a symbol of prosperity and avoid using black colour as it is for bad luck.( http://chinasearch.co.uk/buy/marks-and-spencer/) Package should be functional and clear so it shows the true picture and nature of product. It should be convenient for Chinese people to open as they avoid cutting things with scissors and knives. Package should be well labeled about product, brand and all relevant information. Marks and spencer should label products using a bilingual approach. Using both Chinese language and English so it will be useful for customers to read all information they need. The label can be made more attractive and functional by adding Chinese recipes. othman Marketing Mix Price: To make the prices of products more affordable and competitive, one solution would be that Marks and Spencer improves its supply chain to reduce cost: First, by exploiting the technology in its stores by introducing hand held communicators to track clothes from the distribution to the sales floor which helps to know exactly what is in the stores. The result would be a more efficient and cost effective delivery system Second, by introducing a technology that consists of counting the number of items sold by kind automatically when the transaction is handled; For clothes especially to know what items are better sold and what are the ones that have to be removed. Another suggestion would be to carry out a consumer shopping experience research to know what kind of design Chinese prefer, and what products should go together in order to get rid of unwanted products and consequently reducing the cost of unsold goods The last but not least is to make enough space between clothes and food so that the stores looks more attractive thus reducing the concern about price. Marketing Mix Place: As it was said at the beginning, the location is the less flexible asset. Consequently the suggested solution will focus more on upcoming stores. The ideal location for these future stores would be places that people can access more easily, also MS should think about starting to open small stores to catch also the low volume buyers as this type of potential customers are willing to become loyal clients but are not going to waste time in a supermarket just to buy few items. For future stores, Marks and Spencer should evaluate the relative ease if movement to and from the site, including factors such as pedestrian and vehicular traffic, parking and transportation (William Ferrell, 2010). The company should also evaluate the characteristics if the site itself: types of stores in the area and the visibility of the lot under consideration (William Ferrell, 2010). One last thing to do is to look for compatibility with neighboring stores merely because stores that complement one another d raw more customers for everyone (William Ferrell, 2010). vaishali Marketing Mix Promotion: Re-branding and Corporate Social Responsibility (CSR): Due to the fact that the company has been battling with bad press and negative public views due to several reasons such as offering products that do not cater the needs of the market, lack of products, providing wrong sizes and superstitions due to the occurrence of a death during the opening week, MS needs to re-brand itself in order to move away from the negative connotations, erase the past image and start afresh. This can be done by changing the store look and layout. It should have colours and products that exude vibrancy and freshness. The MS logo should be re-designed in order to bring a sense of novelty. The focal signboard outside the store should grab attention and be vibrant. It can be designed with neon lights and a different shade of green, together with black in order to make it look noticeable. The window displays should also be creatively designed with mannequins dressed up in vibrant colours and innovative designs. The arrangement should grab hold of the passerbyà ¢ â‚ ¬Ã… ¸s interest, especially the female youth- which will be MSà ¢Ã¢â€š ¬Ã… ¸s new target market. Although this is an advertising technique, it primarily falls under re-branding the store and giving the brand a new image. All these efforts should be concentrated towards recreating a store that does not remind the customers of the old store or their views of it- it should feel new to the customers and help develop positive impressions. Another way of erasing bad memories and creating a positive image in the minds of the public is by engaging in CSR (corporate social responsibilities) activities. MS should consider taking up a project that can prove to be beneficial for Shanghai and its people. One such way is by engaging in charitable causes that help raise funds to help out some of Shanghaià ¢Ã¢â€š ¬Ã… ¸s poor population. Such activities should have proper news coverage so as to disseminate the message amongst the people about MSà ¢Ã¢â€š ¬Ã… ¸s good, unselfish deed. This will help change the minds of at least some of the people and help develop an optimistic view of the brand. Increasing brand awareness: Due to the fact that many people were unfamiliar with the brand, MS should engage in heavy advertising. It can include various mediums, some suggestions for MS are as follows:  · Television: This is the most successful way of reaching mass-market, especially in China where it is very popular. MS should consider buying slot times during programs that have the highest viewership. For example, the China Central Television (CCTV) claims to have 600 million viewers for its daily evening news- making it the most watched news program in the world. Adverts can also be shown during the running of popular programs like the à ¢Ã¢â€š ¬Ã… ¾Spring Festival Galaà ¢Ã¢â€š ¬Ã… ¸ (one of the highest rated show in China), à ¢Ã¢â€š ¬Ã… ¾Fashion Chinaà ¢Ã¢â€š ¬Ã… ¸ (on Gungxi TV, which shows the highlight from fashion shows around the world- also one of the top-rated shows) or during famous soap operas like à ¢Ã¢â€š ¬Ã… ¾Wo Juà ¢Ã¢â€š ¬Ã… ¸. MS should create eye-catching ads with catchy tunes and cool graphics and also make use of famous local celebrities like Yao Ming, Zhang Ziyi and Jay Chou to establish a connection with the local people. Famous international celebri ties, like David Beckham or singer Rihanna, can also be used for TV ads to catch the attention of the expats, and these ads will still manage to get the attention of the Chinese people who also like and recognise them (celebrity branding).  · Print advertising: Newspapers are also Chinaà ¢Ã¢â€š ¬Ã… ¸s most popular advertising medium. Papers like à ¢Ã¢â€š ¬Ã… ¾Jiefang Ribaoà ¢Ã¢â€š ¬Ã… ¸ (Liberation Daily) and à ¢Ã¢â€š ¬Ã… ¾Jingji Ribaoà ¢Ã¢â€š ¬Ã… ¸ (Economic Daily) have high readership rates- nevertheless, these are mainly read by the working class people. In order to reach out to the youth market, MS can advertise in the popular Chinese Youth Magazine known as à ¢Ã¢â€š ¬Ã… ¾Zhongguo Qing Nian Baoà ¢Ã¢â€š ¬Ã… ¸. Popular female magazines like à ¢Ã¢â€š ¬Ã… ¾Elle Chinaà ¢Ã¢â€š ¬Ã… ¸ or à ¢Ã¢â€š ¬Ã… ¾Harperà ¢Ã¢â€š ¬Ã… ¸s Bazaar Chinaà ¢Ã¢â€š ¬Ã… ¸ can also feature MS adverts and it will help reach out to middle-upper class women interested in fashion. Also, television-based brochures also have high circulation rates. MS can feature its ads in the Shanghai Weekly Radio Broadcasting and TV known as à ¢Ã¢â€š ¬Ã… ¾Meizhou Guangbo Dianshià ¢Ã¢â€š ¬Ã… ¸, which has a circulation of 2.8 million in Shanghai.  · Online advertising: This is the usage of the World Wide Web in order to get the message across and build interest for your brand. In China, 1/3 of the population is found online, this makes it the second largest à ¢Ã¢â€š ¬Ã… ¾internet communityà ¢Ã¢â€š ¬Ã… ¸ in the world. Internet is a good way of reaching out to young people, and this is important to note as they will be MSà ¢Ã¢â€š ¬Ã… ¸s target market for the clothing department. In China, Facebook is not as popular as websites called à ¢Ã¢â€š ¬Ã… ¾QQà ¢Ã¢â€š ¬Ã… ¸ and à ¢Ã¢â€š ¬Ã… ¾360 Quanà ¢Ã¢â€š ¬Ã… ¸ (Chinaà ¢Ã¢â€š ¬Ã… ¸s largest social networking sites). Whereby companies today are creating facebook pages to reach out to the youth market (e.g. Burberry), MS should try and join the aforementioned sites to create awareness, inform the youth about the brand and its products and encourage them to buy them. This is also a good way to connect with the

The Ku Klux Klan Essay -- african americans, civil war

At one point in time in the 1920s, the Ku Klux Klan – KKK – had a total of more than 4 million members (History.com Staff)! Fortunately, its number of followers decreased rapidly throughout the century. However, this did not stop them from sticking their foot out in the path of the Civil Rights Movement. The Klan had many efforts to slow down the movement; but in the end, they failed to phase it. Actions that the Klan took were bombing and man-slaughtering (History.com Staff). The KKK also had a hand in the sabotage of the Freedom Riders (Fre14). Looking back on the Civil Rights Movement nowadays, some believe that the KKK actions actually gained support for integration. The Ku Klux Klan was created in 1866 and was embedded into nearly all the American southern states. White southerners used the group as a way to take action against Reconstruction after the American Civil War. Its name originated from the word â€Å"kyklos,† which translates to â€Å"circle† in the Greek language. Members believed they were part of the â€Å"Invisible Empire of the South.† Within this empire there was a hierarchy that consisted of a leader, known as the Grand Wizard, along with lower-ranking grand dragons, grand titans, and grand cyclopses. The Klan reached its highest point in the early part of the 1900s. Its number of members declined following this peak. There was a revival of KKK activities in the 60’s due to the Civil Rights Movement. Actions after that decade were rare and scattered throughout the rest of the century (History.com Staff). A very radical way that the KKK showed its opinions on civil rights for African Americans was bombing. A very infamous catastrophe was the bombing of a Baptist church in Birmingham, Alabama. Racism, discrimination, and ... ...elt the pain of those who suffered, and their hearts were turned justice. No matter how many Klan members there are or what the Klan members did, the Civil Rights Movement saw no victory for the Ku Klux Klan. Works Cited Freedom Rides of 1961. n.d. 13 May 2014 . History.com Staff. Birmingham Church Bombing. 2014. A+E Networks. 16 April 2014 . —. Ku Klux Klan. 2014. A+E Networks. 29 April 2014 . The KKK kills three civil rights activists. 2014. 11 May 2014 . Viola Gregg Luizzo Biography. 2014. A&E Television Networks. 13 May 2014 .

Project Estimating Techniques Essay

One of the most important factors to the success of a project is how well the project is estimated, as well as how overall costs are managed during the execution phase by the project manager. Project costs and estimates are vital to the success of any organization to remain competitive in the market. Cost estimating for organizations rely heavily on resources that can sometimes be difficult to obtain. Forecasting and utilizing historical return costs are just a couple of ways that organizations rely on estimating. Experienced planners are often a sought trade within the market; this paper will discuss some often used project cost estimating techniques. Types of Estimating The first type of estimating is analogous. This type of estimating utilizes estimates from a previous project that is similar, and uses them to build estimates for the new project. While this type of estimating is beneficial to the planning process, caution must be used to ensure that estimates carried over from the previous project are fair and reasonable. Parametric estimation takes historical data inputs, makes calculated assumptions based on market and statistical data, and then formulates the estimate. This type of estimating is useful as it does use historical data, coupled with statistical data; however, assumptions made by the planner can be skewed and lead to inaccurate estimates in my opinion. The next type of estimating is bottom-up. Bottom-up estimating utilizes information from individual estimates through the Work Break Down structure. This type of estimating is one of the most common types of estimating because it uses estimates from the floor tasks. These floor tasks are estimated by subject matter experts with years of experience, and can be very beneficial to ensuring that not only the estimate is accurate, but the scope of the task is correct. Another type of estimating is three-point estimating. Three-point estimating takes a look at the best, worst, and most realistic scenario to cost estimating the project. These three options obviously come with a  premium on cost, time, or quality. Dependent on what the project objective is will more than likely determine what route to take in this process. From my work experience with project planning, cost estimating can be a very difficult task. Most organizations have a method or process in how to cost estimate. Some utilize checklists, while others may standard operating procedures as part of an organizational policy. Regardless of what tools are available to a project team during the cost estimating process, knowing the overall goals and objectives of the project are keys to estimating a successful project. The burden of cost estimating is not normally the responsibility of one individual; it often lies within the project team. Multiple estimators from various skills are part of the process, and all types of estimating as discussed earlier are part of the process. Tools that my organization utilizes are bid specification review meetings that go over the material, labor, and rates that apply to the work being conducted during the project. In addition, an independent government estimate (IGE) is utilized to ensure that estimates are filled out thoroughly, and reviewed against the contractor’s estimates upon receipt. There are many other processes that can be used; however, these are the most commonly one’s used within government estimating. Conclusion Cost estimating is a very important part of the project planning process as it often dictates the duration of the project, and how much work can be accomplished during the project against the budget given for the project. Estimates of time and cost together allow the manager to develop a time-phased budget, which is imperative for project control (Larson & Gray, 2014, p. 131). While there are many different ways that estimates are created, there is no sure fire way in stating that one is better than the other. While some may think that historical data is a more accurate way, there is not telling that the estimate and return costs from a previous project were fair and reasonable. If the previous project cost was overestimated, then the current project would continue to be overestimated; therefore not proving to be a cost benefit to the organization. Cost estimating drives the project plan, and organizations need to ensure they utilize all the tools and resources they have available to them to make the  project a success. Reference Larson, E. W., & Gray, C. F. (2014). Project Management: The Managerial Process (6th ed.). McGraw-Hill.

Atenista Actions

A DOZEN OF THINGS EVERY ATENEAN CAN DO GIVE A HAND Let us be a person for others in our own little ways. Always be ready to serve and help those who are in need. Be happy when you find yourself in the position of helping others because God is answering their prayers through you. SHOW OFF The essence of being a human is not about our rank or greatness but how God made us to be a blessing for others in a very unique way. What we are, is a blessing to be cherished and to be shared and do not be afraid to show off.Let us be thankful for the talents, skills and abilities God gave us and be proud of who and what we are. BE AWARE OF THE RULES AND POLICIES Rules and regulations are made to make the community more progressive and productive. Not only productive in terms of economy but mostly, productive in making and producing morally, spiritually, mentally and physically equipped citizens. GO CLEEN (CLEAN AND GREEN) Let us be responsible with our environment. Let segregate our waste properly , help lessen pollution and plant more trees.Let us help maintain a clean and green environment and always remember the 5R's: Reuse, Repair, Reduce, Recycle and Rot. CAST YOUR VOTE Get involved during elections. Do not miss the opportunity that you can be the start of change. Your vote can make a great difference. EDUCATION FIRST We should value our education and prioritize our studies. We must learn how to say NO to temptations so that in the end, we’ll have nothing to regret. Education is the best tool to prosperity and success. LOVE EACH OTHERThe only key to a healthy community is love because when there is love there is peace, when there is peace there is progress, and when there is progress, there will be satisfaction and contentment in our daily existence. After all, love is what it all means in life. SPEAK YOUR MIND AND HEART Voice out what you think and feel is the right one to do. Don’t be afraid to speak out; nothing will be lost. It’s either we can le arn through mistakes from our decisions or someone else will learn from our thoughts and emotions. MAKE A M. O. V. E (Motivate Oneself ‘til the Very End)Motivation is the stepping stone of one’s success. Therefore; from the very beginning, along the way and ‘til the end of whatever we do, we should motivate ourselves to accomplish such and doing more out of it. REMEMBER S. O. A. P (SILENCE, OPENNESS, ACCEPTANCE AND PRAYER) We must have time to put ourselves in silence for a short while in order to reflect in our day-to-day existence. We must also accept things and be open-minded about the painful truth that exists in our society. Most of all, we must pray in order to contemplate; anywhere and anytime. ACT AS A ROLE MODELEveryone is entitled to be a leader, and we must act as we have been entitled. Each and one of us must act accordingly so that others would follow. By doing such, we can inspire other people and therefore motivating them to do the same. LOVE YOUR O WN The success of our nation lies in our own hands; therefore we must be patriotic enough to attain such. Loving our country does not only mean loving what our country own, but more of it is preserving our own heritage and culture. We should be proud of our country’s greatest treasures and make one of those rather than appreciating and making use of others’ culture.

Unexpected Situation Essays

Unexpected Situation Essays Unexpected Situation Essay Unexpected Situation Essay (It has a lot of grammar mistakes) Except for the rain thats been crashing for hours and the house-shuddering wind that howls through the darkness outside, its an ordinary evening at my house. Then comes a knock on the door. Im not expecting anyone. I look through the peephole, but the condensation from the wet night air has fogged it to uselessness. So I simply open the door and find a familiar man, I cant recognize his face. I notice the fire that made the sky goes red, the air feels smoky and thick. Ive always thought the preternatural is all in my head until I see this punch of people with decomposing skin lurching and teetering around the street. My heart beats against my chest and it feels like its going to break through, stomach pains, and constant shaking. All noises seem amplified, and my brain Just freaks out; I cant believe whats going on out there. I feel like the whole world is swirling, find it very hard to catch a breath, and I get a very dry mouth. The man steps in and close the door as I start crying, he hold me and make me lay on the sofa and bring me water. Are you okay? He asks me, Dont worry it was a panic attack I replied Whats going on out there? . Recognize his tattoos when he starts cleaning himself; the shark on the side of his head I chose which stands for survival; we had a car accident and hardly survived at the age of 18, and the rose on the back of his hand. How did my high school best friend become so handsome in 10 years? Tall black hair and full of tattoos; I can barely see his skin. I look out of a window carefully, waiting for him to explain this calamity. I see cadavers thrown on the pavement and abominable creatures fevering the bodies, enjoying the taste of human meat, and finding the blood fountains entertaining. I bet it smells like sludge and rotting flesh outside the house. What is the purpose behind spreading an epidemic and create zombies? The sight is blood-curdling. I start crying again and Ronnie tries to calm me down, he says in a confident voice The zombie apocalypse is starting. The sun disappears as the sky gets darker. Do you have enough food and water? Seems like we will stick here for days until the military handle the situation.

Couples Only Essay

Couples Only Essay Couples Only? Essay Lauren Huber-Garcia Mrs. Peterson English 1301-341 February 19, 2013 Couples Only? What’s the deal? Is it the fact that there are heterosexual couples that have rights and benefits available to them unlike the homosexual couples? Or is it based on whether or not people, no matter their sexual preference, are in a marital relationship with another being. This article tries to persuade citizens, especially singles, that giving benefits and rights to married couples, gay or straight, is unreasonable. The author comes from a singles person’s perspective, which â€Å"don’t share in he deal given to married couples† and bears a different viewpoint dealing with the gay marriage issue (Harrop 675). In Froma Harrop’s â€Å"Gay, Straight: What’s The Deal†, she explains â€Å"the deal† through his use of the appeals to Logos, Pathos, and Ethos. In this article Harrop uses facts as examples to show that it’s neither fair nor right that married couples are allotted privileges that single Americans do not. Take the lesbian couple for example, â€Å"†¦the women filed a medical-malpractice lawsuit. One of them suffered from advanced breast cancer, which the suit claimed, a doctor had failed to detect. The other wanted to collect for â€Å"loss of consortium.†(Harrop 675). The author belittles the couple for the â€Å"collection of monetary† which makes it seem as if she is blaming the use of the benefits that are given to married couples. The author uses this fact and compares it to those people who are close but are in a non-marital relationship. â€Å"You can’t read this without thinking about similar hurts being felt all the time in non-marital relationships†¦ Why can’t they sue for loss of companionship, also?† (Harrop 675). On the pathos she uses emotion and an angry tone that makes her irritation over gay marriage clear as well as use the word â€Å"you† and â€Å"us† to make the examples seem more real and personable. â€Å"In doing this, the senators have earned my gratitude- though for reasons not directly related to gay rights. Rather the move will spare us all some of the repetitive back-and-forth that has characterized this debate.† (Harrop 675). This technique Harrop uses allows for the author and the single American audience to meet in the middle and find some common ground on this issue. â€Å"What really rankles me...† and â€Å"So much attention is paid to married couples that most of the public- including single people themselves- think of unmarried adults as a marginal minority.† Further show her anger of the treatment towards the single Americans (Harrop 675). Another use of pathos is show in the example about the sisters. â€Å"Government should have no interest in a citizen’s marital status. It certainly has no business sending a bigger tax bill to cohabiting sisters that to a man-and-wife team reporting the same income and deductions as the sisters.† with this the author implies that the status of the relationship does not set the morality of the government and their beliefs (Harrop 676). By using the choices of words she does, its allows for the audience to see how compassionate she is about this issue and that it is r eally important to her that she portrays that to her readers. What helps make this article a persuasive article is the ethos appeal. â€Å"Quickie marriages get more legal respect that friendships lasting decades.†(Harrop 675). This helps her portray that society does not approve of this certain action just to receive the benefits. Harrop gains the credibility and the sense of confidence by using examples that everyday people in society can relate to. For example Britney Spears â€Å"An hour after Britney Spears gets hooked to her next husband, the federal government will shower her with all sorts of rights and benefits not available to the man who has spent eight years caring for a

Taxi driver Essay Example | Topics and Well Written Essays - 750 words

Taxi driver - Essay Example t probably not for me because he has psychological problems such as; unable to sleep some nights, swallowing some pills, he wants to drive a car at nights and nowhere in the movie that shows the Vietnam part or any proof other than his Jacket. He thus has just one jacket, which is not enough proof for me because he was also lying to his family, by sending letters without his addresses as well as the fact that he cannot say anything about his job; events that were enough for me to realize his lies as well as psychological problems, such that when I analyse him from this side I cannot be hundred percent sure Travis was a veteran. Throughout the movie Travis felt alone; trying to find an exit. In addition he was in love with Betsy and frequently went to talk with her in her office. Betsy accepted his invitation since Travis did well on his first talk but on the second night he brought her a pornographic movie, however after that night he never saw her again despite him calling her sever al times and sending flowers to her house, Betsy never came back since she understood they have different lives. Cybil Lynne Shepherd as Betsy though played for less time; played a role which was a changing point in the movie. Her powerful eye contacts with Travis showed that she is an independent and courageous volunteer. The way that Travis approached Betsy was very well portrayed in the movie. Travis as a casual taxi driver is not so much interested in the politics of the country. But the way people were changing made him to become violent and rise against the social problems. The director has clearly shown that the only way Travis used to kill his lonely and desperate hours was by watching pornography since he was suffering from chronic insomnia. This shows the exact social status standing at that period of time in America. Also the adulterous behavior of family members added more coal to the fire and these incidents coupled together to make him think about the bad ideas other than

Why is it important for individuals and organizations to change Essay

Why is it important for individuals and organizations to change - Essay Example Consequently, personal changes facilitate correction of deviant behaviours in people. Through the process of individual change, people incorporate new knowledge and practices that eventually transform into a culture. Therefore, individual change is a prerequisite process for cultural development. At the organizational level, change is significant for optimisation of the status of the institution. Organizational changes facilitate adaptation of the institution to environmental dynamics. Business organizations operate in a highly competitive market that is intertwined with technological and managerial advancements. Organizational changes thus enable firms to implement new management strategies, operational technologies and effective organizational cultures that would preserve or heighten their marketing niche. Additionally, changes are significant in organizations to mitigate operational or managerial crisis. Thus, organizational change is important for the development and implementation of an effective organizational culture (Quinn, 1996). Personally, deep change refers to a change process that is radical in that it is irreversible and individual control over the process is limited. Deep change is underlined with a personal vision that motivates one to pursue the change process independently. Unlike incremental change that is characterised with transactional processes, deep change entails transformational process and leadership. In addition, one should always be ready to encounter risks or even failure while undertaking deep change. Wholesomely, deep change encompasses sustainable changes at both the individual and organizational

Donna Karan SWOTT Business Analysis Case Study Example | Topics and Well Written Essays - 1500 words

Donna Karan SWOTT Business Analysis - Case Study Example The brand has stores located in over 123 cities all over America, and is employing over 2000 people. Effective branding and marketing strategies has helped it expand internationally and it is now a well-known international brand with stores in countries like China, Canada, and Dubai. There are over 20 stores in China, 2 in Canada, and 4 in Dubai and today, Donna Karan International is worth millions. The availability of an online store has further increased the market share of the company. Furthermore, the brand got an increased footing with Donna Karan being labeled as an nnovative and world-class fashion designer, whose clothes are worn by many famous personalities. She has also won numerous awards during her career. Karan won the Coty American Fashion Critics’ Award in 1977 and once again in 1982; The Council of Fashion Designers of America (CFDA) named her Menswear Designer of the Year 1992 and Women’s wear Designer of the Year 1990 and 1996. She was also presented with the Lifetime Achievement Award by the CFDA in 2004. Weaknesses: 1. The breakthrough in the international market is not as widespread as other brands; 2. Controversy over the use of fur; 3. Fake imitations affecting brand sales. Compared to other brands such as Chanel etc., DKNY has quite little market share internationally. It still needs more expansion and advertising strategies to compete with other, more popular brands in places like Asia. For this, they might have to cater to the type of audience in these places and design products accordingly. The sales of the brand were also adversely affected by the controversy surrounding the brand over the... The availability of an online store has further increased the market share of the company. Furthermore, the brand got an increased footing with Donna Karan being labeled as an nnovative and world-class fashion designer, whose clothes are worn by many famous personalities. She has also won numerous awards during her career. Karan won the Coty American Fashion Critics’ Award in 1977 and once again in 1982; The Council of Fashion Designers of America (CFDA) named her Menswear Designer of the Year 1992 and Women’s wear Designer of the Year 1990 and 1996. She was also presented with the Lifetime Achievement Award by the CFDA in 2004.Weaknesses:1.  The breakthrough in the international market is not as widespread as other brands;2.  Controversy over the use of fur;3.  Fake imitations affecting brand sales.Compared to other brands such as Chanel etc., DKNY has quite little market share internationally. It still needs more expansion and advertising strategies to compete w ith other, more popular brands in places like Asia. For this, they might have to cater to the type of audience in these places and design products accordingly.   The sales of the brand were also adversely affected by the controversy surrounding the brand over the use of fur. PETA, the animal rights group, started a campaign in 2008 against Donna Karan for the use of fur in her products. This obviously presented the brand in a bad light. Moreover, with luxury brands like DKNY, there always tend to be fake imitations which sell at much lower prices.

STRATEGIC REVIEW CASE ASSIGNMENT 1 THE EXCELLENT CONSULTING GROUP Essay

STRATEGIC REVIEW CASE ASSIGNMENT 1 THE EXCELLENT CONSULTING GROUP - Essay Example A thorough analysis of the external elements of the business as well as the current strategies has also been made, based on which a strong set of recommendations have been set down for the company. The next section will deal with the current situation of the company. Here we discuss the mission and vision of the company followed by the strategies that the company currently adopts. The company’s main objective is to grow to become the leaders in mobile computing. The company’s mission statement is â€Å"Our objective is to be the leader in mobile computing† (Palms Annual Report). The company’s vision statement has been noted to include a number of different areas, like, â€Å"a) Develop market-defining products that deliver a great user experience, b) Provide a choice of industry standard platforms, c) Differentiate our products through software and applications, d) Expand global presence and e) Build a brand synonymous with delightful mobile computing† (Palms Annual Report). It is evident that the company is focusing on becoming the world leaders and has taken all possible steps to ensure that they read their mission. As explained earlier, the company’s goal and objective is to become the world leaders in mobile computing. The company focuses on the providing the industry with a wide range of industry standard platforms (Palm Inc.). The company also focuses on ensuring that products and services provide a great customer experience and allow the customers gain the best of the industry. Based on the goals and objectives of the company, Palm Inc has been able to effectively develop a brand image, which has been consistent with one which provides high quality and excellent customer experience. The company has also been able to use the highest and best level of software and applications. The company’s main strength is the differentiation that the company has been able to achieve in the markets and the high choice of standard platforms that the

High Noon at Alpha Mills Case Essay Example | Topics and Well Written Essays - 1250 words

High Noon at Alpha Mills Case - Essay Example Ever since its formation, the company has been recruiting top management staff from England and other UK countries with the majority of its employees being retired military and police personnel (Woods, 2009). A laborer by the name Mr. Ang Siow Lee first joined the company in 1965 at a tender age of 15 years where he rose to become the senior non-managerial staff in the company. Mr. Ang is a senior production supervisor at the company whereby his only superior is the mill manager and he has two junior supervisors to assist him in his work. The company has three shifts of 25 employees where each supervisor takes charge of one shift. As a manager, Mr. Ang is responsible for quite a number of tasks, which he carries out in the company. He oversees smooth daily operations at the company. Moreover, he is responsible for coordinating all the activities of all the three shifts of the company with his two supervisors. He also prepare the daily pro-action reports, and deals with short term human resource management matters as well as minor issues related with discipline in the company. Mr. Ang is also responsible for setting and evaluation of short-term performances that are targets for the compan y’s three shifts of employees (Springett, 2004). Mr. Ang also acts as an assistant for the manager, which means that he is responsible for all matters before they can send to the manager. In most cases, Mr. Ang successfully evaluates these issues and solves them before reaching the manager. To achieve this success, Mr. Ang has developed an efficient way of handling matters related to the company. In 1999, the palm oil industry in Malaysia faced very many challenges in which Mr. Ang was to play a part to stabilize the situation at Alpha Plantations Sdn. Bhp. The company experienced a plunge in the price of oil due to oversupply, where the prices of oil reduced to

Flaws of the Employment System in the United States Research Paper

Flaws of the Employment System in the United States - Research Paper Example The white settlers adopted superiority complex hence crediting them with civilizing them. The false notion came to be known as the white man’s burden. It was used to justify Europeans taking land away and enslaving the natives. This became a system of exploitation and discrimination as naturally-occurring differences became apparent. It became a system of denying people access to rights, representation or access to resources as it was institutionalized to affect virtually every aspect of life even the judicial system. Though progress has been made in the eradication of racial discrimination in employment, there is still some ground to be covered in eradicating the rampant prejudice. The situation is worsened by the statistics that are still a characteristic of modern day America which show that black people who have been arrested, charged or served a jail term can hardly get employment. The statistics show that one in every three black men has to be incarcerated in their lifetime, one in six Latino and one in seventeen Caucasian men. Disciplinary actions still are harsher for the black comparatively. The immigrants’ rights are not guaranteed as natives while per capita employment levels comparatively show that blacks are four-times less employable than the whites (â€Å"American Law Reports: Annotations and Cases† 115). Most of the big companies as is presently constituted in its ranks show that the majority of top management is white-dominated. Even if, there is an equal opportunity in hiring upward mobility is still a problem as most of the blacks remain in the same position for long a time. On the contrary, the white counterparts are being promoted to take positions of responsibility. They are segregated into the lowest level positions and still earn less than the white counterparts even if they are in the same job cadre.

STRATEGIC REVIEW CASE ASSIGNMENT 1 THE EXCELLENT CONSULTING GROUP Essay

STRATEGIC REVIEW CASE ASSIGNMENT 1 THE EXCELLENT CONSULTING GROUP - Essay Example A thorough analysis of the external elements of the business as well as the current strategies has also been made, based on which a strong set of recommendations have been set down for the company. The next section will deal with the current situation of the company. Here we discuss the mission and vision of the company followed by the strategies that the company currently adopts. The company’s main objective is to grow to become the leaders in mobile computing. The company’s mission statement is â€Å"Our objective is to be the leader in mobile computing† (Palms Annual Report). The company’s vision statement has been noted to include a number of different areas, like, â€Å"a) Develop market-defining products that deliver a great user experience, b) Provide a choice of industry standard platforms, c) Differentiate our products through software and applications, d) Expand global presence and e) Build a brand synonymous with delightful mobile computing† (Palms Annual Report). It is evident that the company is focusing on becoming the world leaders and has taken all possible steps to ensure that they read their mission. As explained earlier, the company’s goal and objective is to become the world leaders in mobile computing. The company focuses on the providing the industry with a wide range of industry standard platforms (Palm Inc.). The company also focuses on ensuring that products and services provide a great customer experience and allow the customers gain the best of the industry. Based on the goals and objectives of the company, Palm Inc has been able to effectively develop a brand image, which has been consistent with one which provides high quality and excellent customer experience. The company has also been able to use the highest and best level of software and applications. The company’s main strength is the differentiation that the company has been able to achieve in the markets and the high choice of standard platforms that the

Flaws of the Employment System in the United States Research Paper

Flaws of the Employment System in the United States - Research Paper Example The white settlers adopted superiority complex hence crediting them with civilizing them. The false notion came to be known as the white man’s burden. It was used to justify Europeans taking land away and enslaving the natives. This became a system of exploitation and discrimination as naturally-occurring differences became apparent. It became a system of denying people access to rights, representation or access to resources as it was institutionalized to affect virtually every aspect of life even the judicial system. Though progress has been made in the eradication of racial discrimination in employment, there is still some ground to be covered in eradicating the rampant prejudice. The situation is worsened by the statistics that are still a characteristic of modern day America which show that black people who have been arrested, charged or served a jail term can hardly get employment. The statistics show that one in every three black men has to be incarcerated in their lifetime, one in six Latino and one in seventeen Caucasian men. Disciplinary actions still are harsher for the black comparatively. The immigrants’ rights are not guaranteed as natives while per capita employment levels comparatively show that blacks are four-times less employable than the whites (â€Å"American Law Reports: Annotations and Cases† 115). Most of the big companies as is presently constituted in its ranks show that the majority of top management is white-dominated. Even if, there is an equal opportunity in hiring upward mobility is still a problem as most of the blacks remain in the same position for long a time. On the contrary, the white counterparts are being promoted to take positions of responsibility. They are segregated into the lowest level positions and still earn less than the white counterparts even if they are in the same job cadre.

The Speckled Band Essay Example for Free

The Speckled Band Essay Both Lamb to the Slaughter and The Speckled Band share some of the characteristics of murder mysteries. Explain the similarities and differences between the two stories and say which story you think is more compelling to read. T he Speckled Band was written in 1892 during Queen Victorias reign over Britain. At the time the aristocratic society was paranoid about crime and rumours and myths about murderers such as Jack the Ripper did not help. The squalid chaos of a city (London) that hadnt changed much since Tudor times, with its dark narrow alleyways and badly lit streets created a haven for murderers, rapists, prostitutes and petty thieves. The arrival of a super sleuth character was obviously going to appeal to the literary clique. Sherlock Holmes was the solution to all their problems although in reality the Police Force was failing badly. In contrast Lamb to the Slaughter was written in a completely different era post-war, Elizabethan Britain, a period where attitudes and the Police Force had developed considerably from Conan Doyles Victorian London. The nations feeling had changed and had become more tolerant of women and including them more in a previously male world. However, the perfect housewife was still many womens idea of life. This is reflected in Mary Maloney, the stay at home idealistic wife and her devotion to her husband who, does not return this and wants to leave her for another woman. In The Speckled Band the mood is of heightened tension and curiosity as Dr Watsons daily routine is interrupted by the arrival of Miss Stoner, the stepdaughter of Dr Grimesby Roylott of Stoke Moran. She tells them of the demise of her sister Julia, the low whistle, the gypsies and the wild animals that the Doctor keeps. Holmes then receives a visit from Dr Roylott who threatens Holmes and Watson not to meddle in my affairs. Holmes and Watson then immediately travel to Stoke Moran, heedless of the Doctors warning, and go to see Miss Stoner in the family home. When they arrive, Holmes tells Miss Stoner about Dr Roylotts visit: good heavens he is so cunning that I never know when I am safe from him and they go and explore the manor. They learn that Miss Stoner is now sleeping When they are in Miss Helen Stoners room, Sherlock Holmes and Dr Watson find no reason for her to be moved out of her room. Whilst in Miss Julia Stoners room, there Holmes finds clues as to the cause of her death but does not tell Watson or Miss Stoner what he thinks. Holmes then tells Miss Stoner to spend the night in the local Inn while he and Dr Watson try to catch Dr Roylott. When Dr Roylott sets the Swamp Adder through the ventilator and down the bell rope Holmes beats it back and it bites Dr Roylott killing him. Lamb to the Slaughter is very different as the atmosphere is relaxed and contented with the six-month pregnant Mary Maloney waiting patiently for her husband to come home. She is sewing and has a whiskey and soda ready for Patrick Maloneys homecoming and all of this amounts to the feeling of peace. In Lamb to the Slaughter Mary Maloney, Patrick Maloneys wife, is waiting for him to come home from work. He tells her that he wants to leave her for another woman, she then goes to make dinner and pulls out a leg of lamb. Mary Maloney then hits her husband with the lamb and kills him. She then goes down to the grocers to give herself an alibi. She then comes home and rings the Police who conduct the investigation but end up eating the evidence: the leg of lamb. However some of the ways that Roald Dahl uses to describe Mary Maloney act as a warning as to what might happen: curiously tranquil this suggests that there is something odd about her as being tranquil is not normally tranquil. Also, there was a slow smiling air about her this has mysterious connotations and implies that there is something more to Mary Maloney than the reader first thinks. Dr Roylott is a very violent and psychotic character who has heated fits of rage: Dont you dare to meddle with my affairs I am a dangerous man to fall foul of . He is a physically huge man who uses intimidation to force people to do things. When Dr Roylott hears of Miss Helen Stoners proposed marriage, she suddenly dies, this indicates that because his late wife (and the girls mother) left them money to be given to them when they got married. Dr Roylott is on a very small income and if the girls got married then he would be broke. Also he is a huge broad man who is very strong and capable of bending Holmes iron poker. Conan Doyle makes it very obvious from the start that Dr Roylott is capable of murder and our suspicions are correct, he is the only character in the story who would murder. Dr Roylott is not successful because although he manages to kill Julia Stoner but before he can dispose of Helen Stoner Sherlock Holmes solves the case and accidentally kills Dr Roylott. Dr Roylott is not very believable in this day and age because the Victorians view of a murderer was a shifty looking character either very small and rat like or large and vicious. However nowadays we know that murderers can be anyone. Because of the Victorians etiquette rules and views, a female killer in Conan Doyles books would have caused a stir. However in Lamb to the Slaughter women were allowed a much freer role and so the idea of them becoming murderers was accepted by the readers. In both of the stories the villains (Dr Roylott and Mary Maloney) control the people around them, Dr Roylott controls people by threatening them with physical violence whereas Mary Maloney uses subtle emotional actions to convince the Police that shes innocent.

Financing Shipping companies

Financing Shipping companies There are several advantages for a shipping company to outsource a particular service or department. The main advantages with outsourcing are better cost control, lower risk and the outside suppliers expertise. Better cost control is achieved because outsourcing leads to less fixed costs and more variable costs. This means that the company in the short term is more flexible, and able to adjust costs faster and in some cases with less hassle. Outsourcing a service or department also lowers the need for an initial investment by removing the capital injection necessary for establishing a department/service. Less fixed costs and less long term fixed assets means lower risk for the company. In economical theory there also is an general opinion that outsourcing in many cases leads to cost reductions, due to a small internal department within the company not having the same degree of expertise as a bigger outside supplier and therefore not being able to deliver the services at a competitive cost. This lack of expertise compared to the outside supplier that specialises in the segment might also lead to a lower quality of service if the work is kept in house. With regards to expertise there also is a big advantage in that the company can keep focus on their core business where they have the necessary know-how and stay clear of outside disturbance. There are however also disadvantages with outsourcing. The main problem is loss of control due to the company not having the same supervision over the work being done. Another problem is that the outside supplier might not be able to adjust the service as well as an inside department after the companys needs at any given time. The degree of the advantages/disadvantages with outsourcing varies greatly with the complexity of the work that has to be done, the potential savings and the importance of in-house supervision. A certain degree of outsourcing of services will always exist i.e. transportation for a companys employees, postal services, big IT reforms etc. Solstad has decided to keep outsourcing at a minimum and integrated shipping operations are a part of the companys philosophy[1]. The company manages the total operation of the vessels[2], and have a large onshore support mechanism which includes freight, crewing, accounting, chartering, technical, and other administrative functions. The company is nevertheless open to outsourcing services and will evaluate whether it is possible to achieve more cost effective operations and an optimal return on capital employed in cooperation with new suppliers with a view to long-term strategic co-operations[3]. Such collaboration is also evaluated with regard to risk and capital injection. How has your company financed its vessels? Explain advantages and disadvantages by such financing. It isnt possible to find public information on how most of the specific vessels have been financed. However according to a news article in Skipsrevyen[4] about the acquisition of the M/S Normand Seven, the long term financing for that vessel is provided by Eksportfinans in cooperation with Nordea Bank, Fokus Bank and Danmarks Skibskredit AS. The companys balance sheet doesnt show in detail to whom the long term liabilities is owed, so to answer the question we will have to assume that the financing of the M/S Normand Seven is representative of how Solstad normally finances its fleet. As of the end of 2008 the company have long term fixed assets in vessels and new buildings of 7.289.858.000 NOK[5]. This equals just over 70% of the companys total assets of 10.213.357.000. The assets are financed with a total equity of 3.697.624.000 and total liabilities of 6.515.734.000. Out of the total liabilities long term loans to credit institutions/leasing obligations amounts to 4.831.208.000. In economic theory an equity ratio of 30 % is generally considered healthy, and the company also states in the annual report that the aim is to be financed by the owners (equity) with a ratio higher than 30 %. The total equity in percentage of total assets in 2008 was 36%, well above the companys goal. The companys equities are important when you need to raise capital from outside sources, as it may provide security for the lenders. Assuming that the financing of M/S Normand Seven is representative for the entire fleet the long term liabilities is provided by commercial banks like Nordea bank, Fokus bank, and Danmarks Skibskredit as well as government backed ship credit schemes like Eksportfinans. According to the annual report some of the fleet is also financed by leasing agreements. The advantages in getting mortgage-backed loans from commercial banks are that capital can be raised quickly and flexibly, while the owner is still left with full ownership of the business. The disadvantages by such financing is that commercial banks are uncomfortable with loans that are longer than 5-6 years[6] and often prefers to receive a balloon payment that might be difficult to handle for the shipping company. A leasing company is often more attractive if the borrower want longer finance than a commercial bank is willing or able to take onto their balance sheets. Eksportfinans also offers longer term finance than is usual for commercial banks, and offer repayment periods for up to 20 years[7]. Commercial banks normally take little risk and require a lot of security to protect their investment. According to the annual report[8] some vessels are placed as security for the mortgages. In addition, accounts receivables and bank deposits (2007) are tied. Solstads loan agreements are also subject to the owners working capital being positive at all times and that the market value of the vessels amounts to at least 110-125% of the outstanding loans. The company states that they satisfy all conditions of the loan agreements at 31.12.08[9]. Name three of the most important conventions your company must adhere to. Give reasons why those are among the most important ones. Solstad have ships registered in the Norwegian International Ship Register (NIS), Isle of Man Ship Registry (IOM), and the Norwegian Ship Register (NOR). Some of the criteria for NIS/IOM/NOR registered vessels are that they adhere to international conventions such as Safety of Life at Sea (SOLAS 74), Prevention of Pollution from Ships (MARPOL 73/78) and Standards of Training, Certification and Watch keeping (STCW 95) as well as other international regulations ratified by the flag states. Safety of Life at Sea (SOLAS 74) is the most important international treaty protecting the safety of merchant ships in the world. The first version of the treaty was passed as early as 1914 in response to the sinking of the Titanic.[10] It prescribed numbers of lifeboats and other emergency equipment along with safety procedures, including continuous radio watches. The intention had been to keep the convention up to date by periodic amendments, but a completely new convention was adopted in 1974. The convention regulates among other things use of the global maritime distress safety system, set construction criteria (subdivision and stability, machinery and electrical installations), fire protection/detection/extinction, obligatory life-saving appliances and arrangements, radio communications, safety of navigation etc. and is the centrepiece of maritime safety. Prevention of Pollution from Ships (MARPOL 73/78) is the main international convention covering prevention of pollution of the marine environment by ships from operational or accidental causes[11]. It was designed to minimize pollution of the seas, including dumping, oil and exhaust pollution. Its stated objective is to preserve the marine environment through the complete elimination of pollution by oil and other harmful substances and the minimization of accidental discharge of such substances. MARPOL contains 6 annexes, concerned with preventing different forms of marine pollution and covers pollution by oil, chemicals, harmful substances in packaged form, sewage, garbage and air pollution. The International Convention on Standards of Training, Certification and Watch keeping (STCW 95) sets qualification standards for masters, officers and watch personnel on seagoing merchant ships[12]. The aim of the convention was to introduce internationally acceptable minimum standards relating to training, certification and watchkeeping for officers and crew members. Today there are amendments concerning quality standards systems, oversight of training, certification procedures and rest period requirements. The amendments require that seafarers are provided with familiarization training and basic safety training which includes basic fire fighting, elementary first aid, personal survival techniques, and personal safety and social responsibility. This training is very important in ensuring that seafarers are aware of the hazards of working on a vessel and can respond appropriately in an emergency. Literature and references: Annual report (2008). Annual report 2008 Solstad Offshore ASA. Skudeneshavn. * Financial report (2009). 3rd quarter 2009 Solstad Offshore ASA. Skudeneshavn. Â · International Convention for the Prevention of Pollution from Ships (MARPOL) (1973). http://www.imo.org/Conventions/contents.asp?doc_id=678topic_id=258 International Convention for the Safety of Life at Sea (SOLAS) (1974). http://www.imo.org/Conventions/contents.asp?topic_id=257doc_id=647 International Convention on Standards of Training, Certification and Watchkeeping for Seafarers (STCW) (1978). http://www.imo.org/Conventions/contents.asp?doc_id=651topic_id=257 * Misje, M. (1989). Solstad rederi A/S 1964 1989. Skudeneshavn: Solstad Rederi. * Misje, M. (2004). Solstad rederi AS: 40 Ã ¥r 1964 2004. Haugesund: Nils Sund boktrykkeri. Presentation 3rd quarter (2009). Presentation 3rd quarter 2009 Solstad Offshore ASA. Skudeneshavn. Solstad Offshore ASA website. http://www.solstad.no * Stopford, M. (2009). Maritime economics 3rd edition. New York: Routledge. * Zachariassen, J. E. (2008, 21. April). M/S Â «NORMAND SEVENÂ ». Skipsrevyen. Eksportfinans website. http://www.eksportfinans.no/Bransjer/Skip.aspx [1] Annual report, page 2 [2] Annual report, page 13 [3] Annual report, page 13 [4] Zachariassen, 2008 [5] Annual report, page 26 [6] Stopford, 2009, page 284 [7] Eksportfinans website [8] Annual report, page 49 [9] Annual report, page 49 [10] International Convention for the Safety of Life at Sea (SOLAS), 1974 [11] International Convention for the Prevention of Pollution from Ships, 1973 [12] International Convention on Standards of Training, Certification and Watchkeeping for Seafarers, 1978

Volcanoes :: Volcano Nature Lava Eruption Essays

Volcanoes This paper will define and discuss the volcano to include: types of volcanoes, formation of a volcano, and elements of a volcano; such as, lava, rock fragments, and gas. This paper also tells a little bit about volcanic activity in different parts of the world. What is a volcano? A volcano is a vent in the earth from which molten rock and gas erupt. The molten rock that erupts from the volcano forms a hill or mountain around the vent. The lava may flow out as a viscous liquid or it may explode from the vent as solid or liquid particles. Kinds of Volcanic Materials Three basic materials that may erupt from a volcano are; 1. lava, 2. rock fragments, and 3. gas. Lava Lava is the name for magma that has been released onto the Earth's surface. When lava comes to the Earth's surface, it is red hot and may have temperatures of more than 2012 degrees Fahrenheit. Fluid lava flows swiftly down a volcano's slopes. Sticky lava flows more slowly. As the lava cools, it may harden into many different formations. Highly fluid lava hardens into smooth, folded sheets of rock called pahoehoe. Stickier lava cools into rough, jagged sheets of rock called aa. Pahoehoe and aa cover large areas of Hawaii, where the terms originated. The stickiest lava forms flows of boulders and rubble called block flows. It may also form mounds of lava called domes. Other lava formations are spatter cones and lava tubes. Spatter cones are steep hills that can get up to 100 feet high. They build up from the spatter of geyser-like eruptions of thick lava. Lava tubes are tunnels formed from fluid lava. As the lava flows, its exterior covering cools and hardens. But the lava below continues to flow. After the flowing lava drains away, it leaves a tunnel. Rock Fragments Rock fragment are usually called tephra and are formed from sticky magma. This magma is so sticky that its gas can not easily escape when the magma approaches the surface or central vent. Finally, the trapped gas builds up so much pressure that it blasts the magma into fragments. Tephra consists of volcanic dust, volcanic ash, and volcanic bombs, (from smallest to largest size particle). Volcanic dust consists of particles less than one one-hundredth inch in diameter. Volcanic dust can be carried for great distances. In 1883, the eruption of Krakatau in Volcanoes :: Volcano Nature Lava Eruption Essays Volcanoes This paper will define and discuss the volcano to include: types of volcanoes, formation of a volcano, and elements of a volcano; such as, lava, rock fragments, and gas. This paper also tells a little bit about volcanic activity in different parts of the world. What is a volcano? A volcano is a vent in the earth from which molten rock and gas erupt. The molten rock that erupts from the volcano forms a hill or mountain around the vent. The lava may flow out as a viscous liquid or it may explode from the vent as solid or liquid particles. Kinds of Volcanic Materials Three basic materials that may erupt from a volcano are; 1. lava, 2. rock fragments, and 3. gas. Lava Lava is the name for magma that has been released onto the Earth's surface. When lava comes to the Earth's surface, it is red hot and may have temperatures of more than 2012 degrees Fahrenheit. Fluid lava flows swiftly down a volcano's slopes. Sticky lava flows more slowly. As the lava cools, it may harden into many different formations. Highly fluid lava hardens into smooth, folded sheets of rock called pahoehoe. Stickier lava cools into rough, jagged sheets of rock called aa. Pahoehoe and aa cover large areas of Hawaii, where the terms originated. The stickiest lava forms flows of boulders and rubble called block flows. It may also form mounds of lava called domes. Other lava formations are spatter cones and lava tubes. Spatter cones are steep hills that can get up to 100 feet high. They build up from the spatter of geyser-like eruptions of thick lava. Lava tubes are tunnels formed from fluid lava. As the lava flows, its exterior covering cools and hardens. But the lava below continues to flow. After the flowing lava drains away, it leaves a tunnel. Rock Fragments Rock fragment are usually called tephra and are formed from sticky magma. This magma is so sticky that its gas can not easily escape when the magma approaches the surface or central vent. Finally, the trapped gas builds up so much pressure that it blasts the magma into fragments. Tephra consists of volcanic dust, volcanic ash, and volcanic bombs, (from smallest to largest size particle). Volcanic dust consists of particles less than one one-hundredth inch in diameter. Volcanic dust can be carried for great distances. In 1883, the eruption of Krakatau in

White Oleander Essay examples -- essays research papers

White Oleander, a dramatic fiction by Janet Fitch, was published by Little, Brown and Company in Boston. The story is about a mother and daughter, Ingred and Astrid have a very unusual relationship. Ingred loves her daughter but never asks her what she thinks so therefore doesn't know her daughter too well. Such as she does not know of her daughter's yearning for a father. Ingred makes it very clear that she will not allow herself to get close to a man. She is a very brilliant, beautiful poet, who is adored by a man named Barry Kolker. He goes to all of her readings, and asks her out each time. One of the times Barry invites her to go to the Gamelan, an orchestra. Loving the Gamelan, she accepts. Her and Astrid join Barry, and they begin talking more. They start going out more, but each time she makes and stands by regulations, such as he will invite her to eat after an event where they had not planned on eating and she will refuse, because she doesn't like to get attached to men, and doesn't want to spend anymore time than she had already allotted. All of a sudden, her rules start diminishing. One time, there was a knock at her door, and it was Barry. She thought to herself, 'how dare he just come without an invitation?'. When she opened the door (a knife in her hand), he had a bottle of wine, and bag of something that smelled good. To Astrid's surprise she did something least expected. She invited him in. One night Barry said he would be over to her house at 9 and nev...

How Did Geography Affect Where Colonists Settled

Beginning in 1607, when ambitious English colonists settled in Jamestown, and continuing until the last of the thirteen colonies was established; geography was a substantial factor in the development of colonial America. The crops that essentially saved the colonists lives, such as tobacco, rice, and indigo, wouldn’t have grown without a certain type and amount of soil to grow properly. Also, the Appalachian Mountains and the dense forests provided a barrier for the colonists, preventing them from going too far west right away, and causing the colonies to form in the arrangement they did.Finally, the population was the most dense in middle colonies, such as New York, New Jersey, Delaware, and Pennsylvania partly because of the mild landscape and fertile soil. Early in the 1600’s, John Rolfe and his wife Pocahontas discovered tobacco. It was soon heavily sought after in Europe, and quickly became a cash crop for Virginia. After establishing the tobacco industry in Virgin ia, many of the other colonies soon followed suit. Unfortunately, tobacco quickly drains the nutrients of the soil that it is planted on.Without the plentiful and fertile soil that these settlers were using, it would have been very difficult for the colonists to survive much longer. Tobacco wasn’t the only crop that the colonists discovered early on, however. In South Carolina, many rice and indigo plantations began to emerge. In order for rice to grow, it needs to be planted in a swamp, or some other sort of low-watered area. The swamps of South Carolina were a perfect place to grow rice, and was considered a rich man’s crop because of the labor it took to harvest and grow it.Without certain soil and growing conditions, it would have been very difficult for the colonists to sustain themselves in the early years of America. The natural landscape of what is now known as the United States also was a big part of how the original thirteen colonies developed. The Appalachia n Mountains stretch from Maine all the way to Georgia. This mountain range prevented the first colonists from going too far west. This, in turn, made it so that the population were more dense, and there was a higher concentration of people. The dense forests of the eastern seaboard disallowed for large cities to be created right away.This geological factor forced colonists to spread out within the perimeters of the Appalachian Mountains and the Atlantic Ocean, without being too close together. Both of these factors could be overlooked easily enough, but did have a reasonable impact of the development of colonial America. Finally, the geography of the middle colonies, such as New York, New Jersey, Delaware, and Pennsylvania played a big role on the development and population of this area. In the sixteen and seventeen hundreds, the above colonies were the most populated of the thirteen establishments.There was plentiful and fertile soil, in which tobacco was heavily grown. The Susqueh anna River also flowed through this region, opening the possibility of fur trade. Other minor rivers that were found in the middle colonies were gentle, which provided for easy transportation and fishing. The land in the middle colonies was broad and expansive, making it easy for even the middle class residents to create an enjoyable and profitable lifestyle. In conclusion, there were many factors that contributed to the development of the colonial America, but geography was clearly a sizable influence.If the geography of America wasn’t the way it was, the colonists who settled here may have not survived as well as they did. By the time the tobacco industry was established, and small cities began to rise, American came to realize that not only were they surviving, but they were thriving. This realization had to do with more than the fact that they had separated themselves according to religion, or put aside the issue of the Native Americans. There is no question that the lay of the land had a substantial impact on the development of not only colonial, but also current America.

Inventory management Essay

Part One: Inventory Management and its role within the Supply Chain Inventory management is a method through, which a business handles tangible resources and materials to ensure availability of resources for use. It is a collection of interdisciplinary processes including a full circle from the demand forecasting, supply chain management, inventory control and reverse logistics. Inventory management – is the optimization of inventories of manufactured goods, work in progress, raw materials, and other features of companies in order to reduce storage costs while providing a high level of service and smooth operations. Inventory management in logistics is the optimization of operations directly related to the processing and registration of goods, and to the coordination with the procurement and sales service, it is the calculation of the optimal number of stores and their locations. Effective inventory management allows an organization to meet or exceed customers’ expectations. Several technical applications of inventory management models are incorporated by the inventory management so as to achieve efficiency. Critical role of the inventory management is therefore played by the concepts such as safety stock, cost of goods, economic ordering quantity, customer managed inventory, a vendor managed inventory, and the inventory turnover. The key principles of inventory management remain the same across all the industries; however, some critical areas of emphasizing these principles may vary from one sector of business to another. Inventory management in the supply chain is a complex of supply chain optimization techniques. This is a key element in the supply chain management. Experts emphasize companies’ attention on what constantly improving efficiency in the supply chain has become a market requirement and prerequisite for competitiveness. Global trends for the largest industrial and commercial companies integration lead to the formation of the global system with integrated supply chain, procurement, etc. That is why inventory management in the supply chain cannot be separated from the overall system, a single ‘logistics organism† of the company. Information technology can help to integrate the management of inventory in the supply chain. The purpose of the usage of information technology to manage inventory in the supply chain is to increase the efficiency of all processes. (Supply chain management  consulting 2002) The important aspect of the inventory management lies on the correct application of the right inventory management tools. Understanding of all the details of inventory management leads to the effective control of inventory. When lean practices are applied to all aspects of the inventory management cycle, this means that business can effectively reduce the investment in shipping costs, plant rentals, reverse logistics, and standing inventory while improving or maintaining customer service levels in its overall performance. (Purchasing and Procurement Center, 2012). Therefore, inventory management is important and need to be effected at all levels of business operations to keep the inventory levels stable and to avoid costly errors and inconveniences (Winsner, 2011). Part Two: 1. It is often difficult to find reliable costs of stock. With shortages this seems almost impossible. Discuss how we can find cost of loss of good well or reduced future sales, and to what extent we can have reliable estimates for such costs. Often, it is difficult to find reliable cost of stock because market factors such as shortages come into place. The most important element, which must come into place pertaining to this situation, is intelligence pricing. Intelligent pricing is an element, which will ensure a successful business venture, and without this business will not find reliable costs of stock. Before launching a new business, it is always important for entrepreneurs to have adequate knowledge about the various pricing strategies and components available. Market place factors ought to be weighted by the business owners before prices of goods and services are set. Therefore, factors such as the market, competition and the distribution costs need to be put in place so as to arrive at reliable cost of stock. In any analysis of the inventory management system several factors should be considered: the demand forecast and delivery time, as well as the costs associated with the system operation. The cost parameters must be considered as well. Firstly, the costs of holding reserves, which include the cost of dead capital in stocks,  keeping costs and other costs associated with physical presence of goods in a warehouse. Secondly, order and reorder costs which includes the cost of placing an order, the cost of record-keeping, as well as the cost of set-closing operation if the output is considered in batches. Another important indicator are the costs due to lack of or inability to meet demand(shortage costs), the costs due to changing nature of the products, production costs , as well as losses due to obsolescence or damage. Lets consider shortage costs in details. These are the costs associated with the occurrence of shortage and can show up in those cases when the product is required, but cannot be supplied because it is out of stock. The impact of shortage is wider than lost profit, as it involves the loss of image, goodwill and potential losses from the reduction in the number of sales in the future. These costs may also include such payments for actions ,aimed at reducing the deficit, as freight forwarding, sending a rush order, payment for special types of products, the usage of more expensive suppliers. Most companies believe that shortage is always expensive, so they try avoid it. In other words, they are willing to pay relatively low costs for stock keeping in order to avoid relatively high costs associated with shortage. These costs represent a penalty to be paid by the owner of an enterprise in case when the demand exceeds the supply. It is very difficult to ensure that demand will always be satisfied and, in addition, it is likely for a firm that such guarantees can be joint with extremely high costs. The shortage can be offset by emergency delivery, in this case, penalty is the difference between ordinary value of product and the cost of emergency delivery. Sometimes shortage is offset by back-ordering, i.e. goods are delivered to the customer as soon as they come in stock. In this case, penalty is the loss of goodwill, this can affect customer’s behavior in the future. In extreme case this shortage can lead to the loss of customer, then the penalty will include not only lost sales cost, but also losses of many customers in the future. Identifying shortage costs is exceptionally difficult task, and it does not arise barely because the administration of an enterprise is not interested in reduction of these costs. Direct shortage cost figures were obtained only in a few cases, and only with limited accuracy. One of the most important  elements of the intangible assets of the company is its goodwill. At the same time it cannot be said that the formation of goodwill and maintaining it at a high level is something new and unique for today’s businesses. Goodwill represents the kind of â€Å"good name† of a company and is accounted in its intangible assets, along with copyrights, know-how and trademarks. Goodwill may be either positive or negative. The positive goodwill of a company may help: – To add psychological value for products and services; – To attract new customers in case they have a choice between functionally similar products or services; – to bring a company more qualified employees and increase job satisfaction of an existing staff; – To increase the effectiveness of advertising and sales, to support distributors, advertising agencies, suppliers and business partners; – To raise funds on the stock market and survive in the event of a crisis. Any competitive producer knows that in order to gain the consumer recognition and profit, it is needed to invest primarily in itself. After all, a good name works better than any advertising. It is impossible to generate a goodwill from scratch. The company should enjoy really significant achievements and benefits which lay the foundation for goodwill. The process of generating a goodwill takes a long time and considerable amount of money. This is a long-run, very complicated process that cannot be insured against dangers, losses and risks. (Lean m anufacturing and and operations management, 2012) One of the most important trends in recent years has been towards e-commerce. How does this affect inventory management? Electronic Commerce is a type of trading, which applies the use of modern technologies such as mobile commerce, supply chain management, electronic funds transfer, internet marketing, electronic data interchange, online transaction processing, and inventory management systems among others. (Practical Ecommerce, 2010). Through the application of computerized technology in inventory management, business organizations are able to have a complete inventory description in real-time basis. Investing in e-commerce technology allows business owners to have a strong inventory management backed, which includes bar codes that allow streamlining of the inventory processes. A streamlined process leads to accurate planning due to improved forecasting, product turnover leading  to increased profits and better customer services. E- Commerce inventory management system also means that the business owner can easily integrate with customers through various technologies such the internet and the smart phones. Through this, customers are able to access the available products and their prices and business owners will be able to place their products in the market with ease. Measuring of the inventory turns is also achieved by e-commerce with the use of the appropriate software and proper techniques. Therefore, more frequent inventory turns are achievable, and this boosts the profits. E-commerce is also applied in managing vendors, and maintaining good ties with vendors enables business owners to negotiate favorable terms and conditions for business. Elimination of obsolete inventory in a timely manner is achieved through e-commerce as the seller can easily identify such inventory through real-time observation of the market changes. Inventory items are also reduced through e-commerce since business owners are able to keep just enough items because they know their market capabilities in real-time without false anticipation. Therefore, the overall impact of e-commerce in inventory management is that accurate information is attainable and efficient, and effective operations can be achieved by business owners because the amount of warehousing space required is reduced and constructively used with minimal wastage associated with unpredictable approximations and anticipations (Coyle et al, 2008). Now it is quite obvious that the Internet is changing the image of the world economy. The Internet has the greatest impact on e-commerce between businesses (B2B). Companies form strategic alliances and build relationships with suppliers. The rate of development and growth of e-commerce, as well as promising prospects for increased supply chain efficiencies – all these facts have a significant impact on the companies’ activities engaged in B2B commerce. Such businesses are forced to reduce operating and handling costs and at the same time to accelerate the supply chain activity. Those B2B companies that do business effectively have achieved a leading market positions in their industries. The supplying funds savings can be directed at the enhancement of IT infrastructure operations, and ultimately at the improvement of customer service B2B. The differences between e-commerce B2B and B2C are more significant than between the retail and wholesale trade. From a business perspective, this means savings within the organization, a willingness to enter into profitable alliances with suppliers, a reduction of operative costs in the delivery of goods and services, the precise regulation of the complex coordination within the union in respect of procurement, timely delivery and electronic payments. (Network solutions, 2012). Conclusion A company may command a hefty price on its product or service, but it is amazing how such companies may sometimes observe to be making minimal profit, making no profit or even running at a loss. This means that the cost of the product is different. Perhaps, to arrive at a reliable cost of stock means that business owners need to develop appropriate pricing strategy and to implement it so as it will result in generation of profits. Inventory management is a method through, which a business handles tangible resources and materials to ensure availability of resources for use. Efficient technology such as the application of e-commerce leads to effective inventory management. This is likely to lead to cost efficiency and effectiveness and therefore generate profitability. Main advantages of e-commerce for companies are: global scale, reduction of inventoty costs, supply chain development, fast time-to-market etc. For customers they are: large product variety, personalization, low prices, etc. The high emphasis should be placed on costs parameters when analyzing inventory management. The impact of shortage cost is wider than the lost profit, as it involves the loss of image, goodwill and potential losses from the reduction in the number of sales in the future. Identifying shortage costs is exceptionally difficult task, and it does not arise barely because the management of an enterprise is not interested in lowering these costs. Sometimes the shortage is offset by back-ordering. Shortage costs may lead to the loss of goodwill, this can affect the customer’s behavior in the future. Under present-day conditions, goodwill may change in the shortest possible time. A number of different factors can contribute to this, and therefore the organization’s security policy should include measures to manage reputational risk. Is is evident that the goodwill in the current market environment is the most important competitive advantage for any company.